LOGO DESIGN

HORIZON CREATIVE MEDIA LTD

LOGO DESIGN IN LANCASTER

When you think of companies like Nike, Apple, and Coca-Cola you immediately think of their branding. The icon or the styled text logo they chose as a symbol of their business. This tries to convey what that company is about and for it to one day stand as an official mark of quality.

Your business is no different and should be treated and celebrated in the same way. We can help provide a brand and you can turn that into a mark of quality, which you will be able to display throughout your marketing to show potential and returning clients what you’re about.

BUILDING YOUR LOGO

WHAT MAKES A GOOD LOGO?

The consistent trend across branding is ‘simplicity’. If you create a complex and gimmicky logo, it will seem dated and confusing very quickly. The key to a good looking and effective logo when promoting your business is to keep it simple.

For example, Apple; when Apple first began their brand they had a very colourful and complex logo, which also included the text to the product they sold. Over the years they have made it more and more simple to the point it has now become a flat, single colour apple symbol with no text. The brand recognition has risen massively from the early days and it is mostly attributed to the progressive simplicity of their branding causing instant understanding that this is a mark of a quality computer and other electronics.

TYPES OF LOGO

There are 5 main types of logo, Wordmark, monogram, combination, brandmark, and emblem.

  • Wordmark logos are possibly the most common as it is the text of the company name with a little design to make it stand out, from a colour and font change to a playful merge of letters.
  • Monogram logos are useful for companies with long or complex names as this type of logo will show the company initials or first letter of the company – this is often seen with legal firms.
  • Combination logos are simply that, a combination of two types, often the combination of a wordmark and a monogram for its flexibility with different types of advertising.
  • Brandmark logos are the logos you see in the larger brands, such as Apple or Nike, they have evolved to the point that the public can recognise the company from a single symbol or graphic.
  • Emblem logos are the oldest form of logo and can still be found on barber products or whiskey bottles, this type of logo will often have a symbol with the company name and other information around the outside (often in a circle). This gives the logo the look of a seal or stamp.

WORDMARK LOGOS

Wordmark logos are often the logo of choice for most businesses as it involves a subtle design around the company’s name in text. Companies with shorter names can often benefit from these logos the best. Allowing the iconic shape, but also showing the written text of the company.

Most local companies and companies just starting out don’t have much brand recognition and benefit greatly by showing the company name in their logo. We would normally recommend this as he logotype to choose when starting your branding with Horizon Creative Media Ltd.

HORIZON CREATIVE MEDIA LTD

LOGO DESIGN IN LANCASTER

If you are looking to rebrand your business, or maybe you are looking to start a new business and not sure where to begin with your marketing and brand, Horizon Creative Media Ltd can help. Speak to us today for more information.

Speak to Us Today!