Microsoft has acquired LinkedIn on the promise it stays separate within Microsoft
The 13th of June gave us an announcement from Microsoft and LinkedIn, explaining that Microsoft was to sign a deal for $196 per share – totalling a $26.2 billion deal to buy the business and professionals orientated social media platform with the promise to remain independent from the computing giant, Microsoft.
Microsoft’s intentions are to expand the way we work in business and also diversify Cortana’s abilities. This means, Microsoft integrating Cortana, LinkedIn and their already very successful Office products, allowing people to accurately and efficiently communicate and learn about potential clients and colleagues before their meetings or doing business with one another.
This having the potential to significantly boost networking opportunities and allow professionals to be more prepared and almost allow Cortana and other integrated Microsoft products to do the hard work. This would also bring forward a new era for the social media platform being described as; ‘the Facebook for careers’.
“The Microsoft that has evolved under Satya’s leadership is a more agile, innovative, open and purpose-driven company”, Jeff Weiner – CEO of LinkedIn, states.
Jeff goes on to talk about the proposal that Satya Nadella put forward and the excitement he felt from it, knowing Microsoft would maintain LinkedIn’s integrity.
From one deal that will bring 2 larger companies together, which would benefit from a boost of value and growth, could bring some very interesting business applications for small to large companies and even sole professionals.
Let’s hope the future is true to the potential this deal could have!