SEO Revolution in 2016? Part 1

SEO Revolution in 2016 – Premium Google Keyword Tool

SEO, like all forms of digital marketing, changes from time to time. But, in my opinion, SEO in 2016 has already changed significantly. Often in the past noticeable changes to Google’s algorithm have happened at unexpected times to catch out people who had been using previously approved methods for natural optimisation which are suddenly removed from favour. This tactic is great for improving the experience when customers use major search engines but I know more than a few benevolent professionals in the industry have been stung, most noticeably by the first penguin algorithm rollout way back in 2012. But if I start on this we’ll all be here until way past tea time so I’ll proverbially “put a pin” in that for now and focus on the present state of play for the industry.

This may be a little hasty. . but to me it appears as though we could be heading towards a quiet storm of a revolution in terms of the way we optimise websites this year which, as usual, to people outside of the industry is of almost of no notice whatsoever apart from a gradual and at times rapid improvement in the user experience when searching online.

To justify my somewhat bold claims I have created a series of posts drawing attention to some of the most significant developments of 2016 while also providing a bit of personal insight into how and why this will effect SERPs. Read on brave warrior . . .

Premium Google Keyword Tool – This admittedly has been a gradual shift since over a decade ago when I was first introduced to this gem of a resource from Google. Over the past few years the terms have become more restrictive to the point that an actual Google account is now required to access AdWords search volumes directly from Google themselves. Recently (within the past month) I have noticed that if you do not also have an active AdWords campaign running you can no longer access specific search volumes but instead receive (admittedly not too bad) estimates for the actual search volumes which now adds an element of intuitive guesswork while planning a campaign.

I think this update is fair to be honest and will prevent people who are trying to operate in a somewhat underhand manner by actively trying to conceal their personal details while researching volumes for campaigns. I believe I may have found a fair way to still access this data without actively hacking or involving in any ridiculous black hat shenanigans. Let’s just say by providing a small, token or offering all will be well with the cosmos.

However after reading up on the subject it appears as though many professionals in my position are also encountering the same problems while having an active AdWords campaign running.  When this relatively minor issue is addressed (which was initially being classified as a “technical error” by Google themselves when I began writing this article) I think this update will divide professionals in the industry but to be honest I think it is fair, Google at the end of the day is still a business and

1. They are investing large amounts of time, money and effort into improving the web both in terms of user experience and making it a fairer place to do business for everyone

And

2. I prefer to focus on the positive. I have received plenty of great, raw data from Google over the years in my profession which has helped me to plan a multitude of successful campaigns and also allows me to instil confidence in my customers, that they are buying into a good service which will present a realistic and worthwhile ROI.

Wow, Semi rant over! 2016 seems to be shaping up to be an eventful year for optimisation so if you have time I shall catch you later for more intriguing tales of SEO straight from the professionals at Horizon Creative Media.

Article written by
Tim Smith – SEO Consultant

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