Google AdWords works through a method of ‘pay per click’ (PPC); essentially pay a fixed amount for every time a potential customer clicks on an ad that you will create. These ads will be placed in certain places on Google’s search result listings.
This can be very effective for quick increases in traffic and conversions on your website. The appeal is that the people that will visit your website through these ads are going to be showing a genuine interest and will be more likely to convert to a sale than most other users. Horizon Creative Media can help build a successful campaign and maintain it for you whilst providing analytical data to help you understand the progress you are making.
GOOGLE ADWORDS CAMPAIGNS
HORIZON CREATIVE MEDIA LTD
GOOGLE ADWORDS CAMPAIGNS IN LANCASTER
ADWORDS VS NATURAL RANKINGS
WHAT’S THE DIFFERENCE
Put simply, AdWords is a paid ad and has short term benefits with an instant loss of coverage when you cease paying for it, natural rankings are often less of a cost and have long term benefits that will help your website to be found even after any payments are made for the work to be done.
AdWords will provide a stand-alone ad that will create a link to your website and rank the ad, which will push the user to your website. This is great for wanting to achieve quick results without having to go through months and months of work on your website.
Natural rankings are achieved by developing the website itself and building in additional content and techniques as well as building off-site content and representation to build a more solid website status as long as that content is maintained.
HOW WE BEGIN YOUR ADS
We will first have a consultation based on the targets you wish to achieve and what areas of your business you would like to advertise. We will discuss the key services you offer and the areas you would like to achieve these targets. We will then compile a set of keywords, areas and guidelines that we will use to begin building the campaign. These can be changed and updated at any time to work parallel to your businesses needs and developments.
REPORTING BACK TO YOU
Once agreed, we’ll begin the campaign and report back within the first month with the initial results. With this report, you will be able to gain a good indication that the campaign is effective as you should be receiving the increased interest from potential clients. The first few months are crucial as they will be the months where larger amendments may be necessary to get the most out of the campaign. We will work closely with you to ensure we are achieving this for you.
HORIZON CREATIVE MEDIA LTD
GOOGLE ADWORD CAMPAIGNS IN LANCASTER
If you are in need of a quick and simple solution to increase your online presence and place your website in front of the right customers? Horizon Creative Media can help, speak to us for more information.
