Having a beautiful and user-friendly website isn’t the most important thing. One of the other important factors to consider when building or developing your website is content marketing. Once you have the aesthetic of your website nailed you need to be sure your written and visual content is equally pleasing. From a user perspective, they will be relying on your written word and the visual accompaniments to paint a picture of what kind of company you are and whether they should trust you, content is key.
CONTENT MARKETING
HORIZON CREATIVE MEDIA LTD
CONTENT MARKETING IN LANCASTER
WHY DOES IT MATTER
THE BENEFITS OF SEO FRIENDLY CONTENT
When it comes to written content, you are not just looking to put across the right message and try to make any potential customer trust you, you are also going to need to please Google and your other search engines as they heavily rely on your content to rank you in their listings.
SEO friendly content may be a term you have heard before, but what does it mean? Put simply, it is content that has been written to coincide with search engines expectations and guidelines as to what they would consider being ‘good’ content.
If you are wanting to give your website the best chance it has of effectively ranking on search engines and informing your potential clients quality content is very important.
THE KEYWORD AND LOCATION METHOD
When the art of search engine optimisation and websites started the initial technique was quite simple, provide keywords and locations and they will be picked up and ranked. However, this was very quickly abused by agencies and businesses bombarding their websites with endless keywords and locations which often earned them the top spot over websites that provided honest content. This pushed search engines into creating a more sophisticated set of guidelines, which we now know as search algorithms, meaning we can now have a fair chance for any website to rank well and compete with the competition.
WHAT GOOGLE LOOKS FOR IN CONTENT
Google is the biggest and most used search engine to date, they really are the forward thinkers of the industry. The large number of guidelines and requirements Google (and other search engines) layout are all in an effort to provide every website with an equal chance to rank as high as possible with their competition whilst attempting to punish the ones that try to continue to abuse the system and adopt methods like the keyword bombardment we mention earlier. These days only providing good quality sentences with a good narrative and naturally flowing keyword and location usage will effectively work to rank your website well.
HORIZON CREATIVE MEDIA LTD
CONTENT MARKETING IN LANCASTER
If you are looking for help in writing quality written content for your website that will be SEO friendly, speak to Horizon Creative Media, we will be more than happy to help and understand that it is important to convey the right message that can sometimes be hard to articulate yourself.
