Horizon Social Media

Microsoft Acquires LinkedIn

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Microsoft has acquired LinkedIn on the promise it stays separate within Microsoft

The 13th of June gave us an announcement from Microsoft and LinkedIn, explaining that Microsoft was to sign a deal for $196 per share – totalling a $26.2 billion deal to buy the business and professionals orientated social media platform with the promise to remain independent from the computing giant, Microsoft.

Microsoft’s intentions are to expand the way we work in business and also diversify Cortana’s abilities. This means, Microsoft integrating Cortana, LinkedIn and their already very successful Office products, allowing people to accurately and efficiently communicate and learn about potential clients and colleagues before their meetings or doing business with one another.

This having the potential to significantly boost networking opportunities and allow professionals to be more prepared and almost allow Cortana and other integrated Microsoft products to do the hard work. This would also bring forward a new era for the social media platform being described as; ‘the Facebook for careers’.

“The Microsoft that has evolved under Satya’s leadership is a more agile, innovative, open and purpose-driven company”, Jeff Weiner – CEO of LinkedIn, states.

Jeff goes on to talk about the proposal that Satya Nadella put forward and the excitement he felt from it, knowing Microsoft would maintain LinkedIn’s integrity.

From one deal that will bring 2 larger companies together, which would benefit from a boost of value and growth, could bring some very interesting business applications for small to large companies and even sole professionals.

Let’s hope the future is true to the potential this deal could have!

Twitter Turns 10 Years Old!

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Twitter Reaches the Big Ten!

After 10 years, Twitter are celebrating their 10th birthday!

Who would have guessed we would be so influenced and dependant on the little blue bird; from celebrity feuds to political petitions and decisions being made solely through the use of this simple yet effective social media platform.

Where were you?

When people say they remember where they were when a memorable or big event happened, many can do the same with their first tweet!

I remember my first tweet to be one of basic structure; “hello everyone!?”

Being new to the social media format of Twitter I wasn’t expecting much and soon i realised the potential and the importance it was about to play. From a standard updates of what i am doing or what i’m eating, after my first VIP following me, I began to use my account to spread jokes and thought provoking descriptions to others.

It didn’t take me long to see the impact such a small and otherwise inferiorly considered social media platform was having on my life. The highs of my followers and followed brought me similar highs, and the lows transferred to my daily routine.

10 More Years

For 10 years we have enjoyed sharing the daily successes and daily struggles publically over the ever simplifying social media platform, but it would seem we will see many more years of it. Although Twitter lesser success over Facebook, it is still doing well and able to adapt when needed. With the growing users being celebrities, businesses and even politicians, Twitter is going to be around for a long time. Unless we see the appearance of a new social contender…